Tuesday, January 28, 2014

Publicity for Public Library Programs

  When  we are thinking  of publicity for the library and its programs , we need to  be customer ( patron) orientated.  We are selling the library and its programs.

  Our goal is to get the word out about the library in general or on a specific programs.  We need to deliver a clear message about what is new and exciting .

  Our  focus should be on  free ways to promote and inform  the public . 

Some ideas to consider:

1. Establish  favorable press relations with the local media so as to get news of the library and programs out on a regular basis,  ( Think daily, weekly newspapers and publications- shoppers, arts news, , also local radio stations)

2. Represent the library by participating in community groups, planning committees,  and other organizations  to establish the library as a player in community  growth.

3. Develop an identity and image. ( Think Logo,  slogan)   Communicate  library goals  and  mission to the community. Know what you have to offer and continually  be on the look out for ways to  tell / show/  what the library can do for the community!

  This is an important topic, so I will continue to think about library publicity  , learn more, and write more,
  What are your ideas on libraries and publicity? I would love to hear from you!

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