When we are thinking of publicity for the library and its programs , we need to be customer ( patron) orientated. We are selling the library and its programs.
Our goal is to get the word out about the library in general or on a specific programs. We need to deliver a clear message about what is new and exciting .
Our focus should be on free ways to promote and inform the public .
Some ideas to consider:
1. Establish favorable press relations with the local media so as to get news of the library and programs out on a regular basis, ( Think daily, weekly newspapers and publications- shoppers, arts news, , also local radio stations)
2. Represent the library by participating in community groups, planning committees, and other organizations to establish the library as a player in community growth.
3. Develop an identity and image. ( Think Logo, slogan) Communicate library goals and mission to the community. Know what you have to offer and continually be on the look out for ways to tell / show/ what the library can do for the community!
This is an important topic, so I will continue to think about library publicity , learn more, and write more,
What are your ideas on libraries and publicity? I would love to hear from you!
Our goal is to get the word out about the library in general or on a specific programs. We need to deliver a clear message about what is new and exciting .
Our focus should be on free ways to promote and inform the public .
Some ideas to consider:
1. Establish favorable press relations with the local media so as to get news of the library and programs out on a regular basis, ( Think daily, weekly newspapers and publications- shoppers, arts news, , also local radio stations)
2. Represent the library by participating in community groups, planning committees, and other organizations to establish the library as a player in community growth.
3. Develop an identity and image. ( Think Logo, slogan) Communicate library goals and mission to the community. Know what you have to offer and continually be on the look out for ways to tell / show/ what the library can do for the community!
This is an important topic, so I will continue to think about library publicity , learn more, and write more,
What are your ideas on libraries and publicity? I would love to hear from you!
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