Showing posts with label public library promotion. Show all posts
Showing posts with label public library promotion. Show all posts

Monday, July 13, 2020

Great read!

  Marie Benedict has done it again. In Lady Clementine,  we learn about Winston Churchill's wife, and right hand ad visor. Benedict brings Clementine to life with her extensive research. We learn about her younger years and the years she was a helpmate to Churchill.
   All the characters come alive , you feel like you belong to the Churchill family. The details about the fashion, food ,and wartime activities are skillfully interwoven to make a wonderful story!  The writing is absolutely fascinating.
  I have also read  The Other Einstein and  Carnegie's Maid which were  equally  entertaining and  interesting.

Tuesday, June 9, 2015

Book groups for libraries and beyond

     Think outside the box for your next book group!  Yes the Adult book discussion  group is a standard fir many public libraries.    Our book group for our library  originally was in the library. Now our new adult programmer librarian is branching out to other venues.
     For the past several months the  group meets a the local brewery - she calls it Pints & Pages.  The group shares an appetizer , and discuss the monthly novel.  This is an evening session and it works out very well.

   In July , the group will meets at a local coffee / eatery on the back deck/  Having a book group in a public venue provides more exposure. Patrons frequenting those places will notice the groups and perhaps be inspired to check out the group or go to the library so see what else is going on there

  So now we want to think of some more venues for our future books groups.  Can any of you share your innovative places  for book groups?  Let's share some ideas!

Thursday, April 24, 2014

Successful strategies for PR

   Library's and their staff strive to develop promotions that catch the attention of patrons and future patrons. We want to draw both types of patrons  to our programs and events.

  So what can we do? With a little thought we can develop strategies that work for our communities. Here are a few:

 1) Eye catching book displays, add to that a poster to emphasize and clarify what the display is about.

2) Well designed flyers and newsletters. They should have details about programs , events, and resources.

3) Your website for the library. Make it interactive, interesting and information, Add a blog, podcast, photos,- anything to attract and hold patrons attention.

4) Advertising?  If you can afford it ,use local papers and radio stations, Promote the library, programs , events and resources,  Some local media welcome library information in press releases. They may also provide  a space or time for a library column or library spot.

5) Friends Groups- This group may host programs,. collect funds, and and help promote the library.

6)  Staff members  are a gold mine! Make sure they are knowledgeable and enthusiastic and can discuss and promote programs, resources, events and exhibits,

Thursday, October 31, 2013

Promotion of Public Libraries

         The key to promote and change the image of the public library and marketing its services is to change the standard library vocabulary to something more catching , attractive and useful to patrons.

        How do we do that? Can prek story time become a class or workshop?  ( Parents and guardians will see the benefits of something more educational and informational)  Any program can be called a class , workshop, or seminar.

       Circulation  procedures can be called customer serve. The librarian will have the job of being the program developer,  library manager, instructor,  team leader or research specialist.   As librarians we need to adapt our library specific works that do  not really connect to our patrons.  We can replace many  terms to show more educational and community goals. We want to show a more educational , community focus that patrons will be able to view as necessary  and beneficial. 

       Use terms that draw patrons in  to the library to use the resources  and programs.   Think  of vocabulary that includes more community and educational  focus instead of  older terms will help the community have a new view of the library.

       Begin today to think of and use new vocabulary to advertise, promote and  describe your library  and the programs you provide to the patrons.

   

Tuesday, October 29, 2013

Promotion of Public Libraries

   How can public libraries become more than just recreation reading and viewing?  The key answer  is education.
  Education is at the core of the 21st century.   As we closely align pubic libraries with education , we can  bring  many benefits to our users and the libraries.
  As libraries , whether school or public we need to improve services, enhance out image and be supportive to students and patrons.
  We  need to be aware  of members of society and provide means for children and adults to succeed personally and financially. We need to become essential to all.
   The way to become essential to all is tor provide education support  that cannot be cut.   One step is to  provide directed education( books, materials, DVD's, electronic journals_ anything people can use on their own.
  The second part is providing assistance and instruction. This can be done individual or in small groups. Courses will be for all ages.  Think story hour, summer reading, classes in on line resources.
  The third part is having instructive and enlightening experience . Thank author visits, book discussions, poetry slams, craft days, and workshops for adults./( bread making, writers groups, knitting groups, chess / game days).
   Libraries should be educational and bring people of all ages in the community together.