Reading Posters from the library!

   I will be working with my art teacher to produce reading posters. The poster will be a montage of students reading in different locations ( maybe even at their homes with their pets or siblings??) I would like to make a couple for each floor and perhaps even doubles of some of the photos.

  The art teacher is going to mount them on poster board. We will come up with a catchy slogan- perhaps more than one. 

  I am hoping to show how many students like reading and do read.  I am open to students reading newspapers, comics,  or magazines. I will also catch students reading text books, signs, and posters.  This will be a great way to showcase reading at the middle School or on any level/.

Successful strategies for PR

   Library's and their staff strive to develop promotions that catch the attention of patrons and future patrons. We want to draw both types of patrons  to our programs and events.

  So what can we do? With a little thought we can develop strategies that work for our communities. Here are a few:

 1) Eye catching book displays, add to that a poster to emphasize and clarify what the display is about.

2) Well designed flyers and newsletters. They should have details about programs , events, and resources.

3) Your website for the library. Make it interactive, interesting and information, Add a blog, podcast, photos,- anything to attract and hold patrons attention.

4) Advertising?  If you can afford it ,use local papers and radio stations, Promote the library, programs , events and resources,  Some local media welcome library information in press releases. They may also provide  a space or time for a library column or library spot.

5) Friends Groups- This group may host programs,. collect funds, and and help promote the library.

6)  Staff members  are a gold mine! Make sure they are knowledgeable and enthusiastic and can discuss and promote programs, resources, events and exhibits,

Why Newsletters for Your Library?

   Why should a school or public library create a newsletter?  Newsletters at both the school and public library serve multiple purposes.

  Mainly they help advertise library services and programs.  For public libraries, newsletters can also post hours of operation and holidays dates  whey they are closed.     A newsletter is a way to promote library activities, new arrivals, and special  programs and exhibits. 

 Newsletters are a highly visible , low risk, low cost  , way to communicate with patrons who use the library. It is also a great way to grab the attention of the marginal user.

  The discussion about starting a newsletter are few. Will it be paper or online ? How frequently do you want your newsletter out? Should it be monthly, weekly, bi weekly? That depends largely on who is writing the newsletter, and the amount  of time that the person or group of persons have.

  Once the determination is made on frequency, then the discussion is to figure out format. What will you include?

   Promoting the libraries resources is just one thing to include.  These can be lists of new titles, or titles in a certain genre( think special sections like mystery, biography, cook book, science fiction, ect) Provide full title , author, and call number  so the patrons can use the newsletter to come to the library to get the desired item.

   Also newsletters can promote new devices ( nooks, kindles, ebooks)  which can be borrowed by the patrons.  Articles of new features to the library is a great way to introduce them to patrons ( Wireless, online card catalog, online databases)

  Discussion of library issues is also common in Newsletters,  Promoting library programs, and events is a great idea- advertise workshops, speakers, and exhibits to bring patrons into the library.

   All in all, the newsletter helps the community and beyond learn about the many opportunities and information  available at the library!