ALA has a new public awareness campaign , Libraries Transform. There will be tips on the site for integrating games, comics and graphic novels into your programs and your collections, Check this out and see how you like it! I am going to see how I can use this in my new position! More later!!
Showing posts with label public relations. Show all posts
Showing posts with label public relations. Show all posts
Sunday, September 13, 2015
Tuesday, April 15, 2014
Library Publicity - Part 2
Before publicizing your library, find out what products and services your patrons want. Do research on this through surveys, questionnaires , and informal discussions. While you are in this stage, you also want to find out how your patrons perceive the library.
Develop goals and objectives bases on your mission, and on the results of research on what patrons want and expect. Select strateg9es that will help promote the products and services . You want to find strategies that work best, are affordable, and reach your patrons.
Create a plan of action that outlines each step needed to carry out the publicity plan. Publicity and marketing can help you establish a positive image for the library in the community. along with the improved image, Pr and marketing will help patrons to feel a part of the library community and therefore they will become more involved in the library's resources, programs, and events, and special exhibits.
Develop goals and objectives bases on your mission, and on the results of research on what patrons want and expect. Select strateg9es that will help promote the products and services . You want to find strategies that work best, are affordable, and reach your patrons.
Create a plan of action that outlines each step needed to carry out the publicity plan. Publicity and marketing can help you establish a positive image for the library in the community. along with the improved image, Pr and marketing will help patrons to feel a part of the library community and therefore they will become more involved in the library's resources, programs, and events, and special exhibits.
Tuesday, April 8, 2014
Library Publicity
Help your library's image by using PR ( Public Relations) to establish the library's position in the community. Public Libraries provide services and programs that support the community in many ways.
PR encompasses communication and helps establish a clear identity. this sends a clear message about the library's mission and goals.
As a school librarian I always believed in having a library mission. As part of a library system in a public library, I believe the mission statement is even more important.!
Review you library's mission statement, library values, and philosophy of service. And if you dona;t have a mission, work on this first and foremost. This will serve to guide you in your public relation's goal of getting the word out about your library.
When doing PR, keep in mind the unique contribution that the library makes to the community, Your patrons ( and how they use the library) and the many sources of information that you have available .
Your PR depends on theses items to five it focus and form. Keeping this information in mind when determining how you will precede and carry out your PR and marketing plan.l
PR encompasses communication and helps establish a clear identity. this sends a clear message about the library's mission and goals.
As a school librarian I always believed in having a library mission. As part of a library system in a public library, I believe the mission statement is even more important.!
Review you library's mission statement, library values, and philosophy of service. And if you dona;t have a mission, work on this first and foremost. This will serve to guide you in your public relation's goal of getting the word out about your library.
When doing PR, keep in mind the unique contribution that the library makes to the community, Your patrons ( and how they use the library) and the many sources of information that you have available .
Your PR depends on theses items to five it focus and form. Keeping this information in mind when determining how you will precede and carry out your PR and marketing plan.l
Tuesday, January 28, 2014
Publicity for Public Library Programs
When we are thinking of publicity for the library and its programs , we need to be customer ( patron) orientated. We are selling the library and its programs.
Our goal is to get the word out about the library in general or on a specific programs. We need to deliver a clear message about what is new and exciting .
Our focus should be on free ways to promote and inform the public .
Some ideas to consider:
1. Establish favorable press relations with the local media so as to get news of the library and programs out on a regular basis, ( Think daily, weekly newspapers and publications- shoppers, arts news, , also local radio stations)
2. Represent the library by participating in community groups, planning committees, and other organizations to establish the library as a player in community growth.
3. Develop an identity and image. ( Think Logo, slogan) Communicate library goals and mission to the community. Know what you have to offer and continually be on the look out for ways to tell / show/ what the library can do for the community!
This is an important topic, so I will continue to think about library publicity , learn more, and write more,
What are your ideas on libraries and publicity? I would love to hear from you!
Our goal is to get the word out about the library in general or on a specific programs. We need to deliver a clear message about what is new and exciting .
Our focus should be on free ways to promote and inform the public .
Some ideas to consider:
1. Establish favorable press relations with the local media so as to get news of the library and programs out on a regular basis, ( Think daily, weekly newspapers and publications- shoppers, arts news, , also local radio stations)
2. Represent the library by participating in community groups, planning committees, and other organizations to establish the library as a player in community growth.
3. Develop an identity and image. ( Think Logo, slogan) Communicate library goals and mission to the community. Know what you have to offer and continually be on the look out for ways to tell / show/ what the library can do for the community!
This is an important topic, so I will continue to think about library publicity , learn more, and write more,
What are your ideas on libraries and publicity? I would love to hear from you!
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