More on Newsletters!

    When  you have figured out the basics of your newsletter frequency and authors you need to decide on layout , design, and format.  What you want to do is make your newsletter tailored to your library. So you need to decide on design, graphics, and layout.  You want to design a unique newsletter that showcases your library. Another item to decide how many pages you newsletter will consist of.

   Front page of newsletter:: Article highlighting major activities or services of the library.   A listing of up coming adult, children, technology programs, events, and exhibits. You may also include a listing of new items, and new technologies.

  Second pages : Short book reviews written by staff , information about Friends groups,   book club news, discussion groups held at the library, ect.

   Newsletters can include clip art, photos of staff or programs, a listing of opening times,  patrons using different resources . Don't forget to obtain photo releases if using pictures of patrons - both adult and children).

  Even just a  two page newsletter can highlight the most important aspects of the library. It is also a great way to advertise  its programs and service. Keep in mind that the newsletter is intended to inform, inspire and grab the attention of patrons and future patrons,





 

Another List! Accomplishment List!

    Here is another trick I use that gives me a great sense of accomplishment during the day and week.
I keep an "Accomplishment List"  This helps me keep track of what I have actually done each day, even if it was not on my to do list.
   At the end of each day ( or during the day) I reflect on what I did get done and what I actually did.  Did I make important phone calls, did I assist a patron? Did I work on a project that was not on my list?   Did I complete a job necessary to the management of the library?

   I write this down in my planning book what I actually did- especially if it was not on my list to cross off.

   At the end of the month, I would look back on the list and the major activities. Then if the library board, or the Director needs to know what I've been doing or what I have accomplished, I can look back and give the needed information.

  This also shows me what tasks and jobs I dedicated my time  and energy to. I can also determine, if I need to focus on specific areas and activities. I can also use this list when I am evaluated  so I can discuss what projects and tasks.

Book Browse- another social media site for librarians and Book Lovers!

Book Browse  Visitors can view BookBrowse  for free. You can also join for even  more content- I did not join yet- I am too busy seeing all I can for free.  There are lots to do and I want to see all that I can get for free!

   On the main pates  there is a featured daily book with reviews, publication information and summary, short excerpts , and a reading guide questions ( all for the featured book!)   Also , you will see This Weeks Top Picks, which showcases 10 or 11 books and gives the same information at noted above.

   There is a free twice monthly newsletter with lots of information on the newest books.  Among other tabs,  one is Recommendations by members.  Another is Read - a -Likes lets you browse recommended title and authors. There is a book club tab where members can log in and discuss books.

   Also this site has a great tool for librarians to help keep them on top of the newest books.  We can also use it to help our patrons find their next great read.  It would also be a great help with collection developments.

   The site contains book reviews and other tools in a very user friendly and searchable.   In Book Browse, you can browse or search for your preferences. There are cross references to genres, themes, and time periods. Book Browse pulls the best  books  to help guide readers to the books they will love,   It can also be linked to you local  OPAC at your library.

  Key Features: Browse or Search, Readalikes, Complete Book information, reader reviews, and resources for book clubs.


Bookbrowse

Why Newsletters for Your Library?

   Why should a school or public library create a newsletter?  Newsletters at both the school and public library serve multiple purposes.

  Mainly they help advertise library services and programs.  For public libraries, newsletters can also post hours of operation and holidays dates  whey they are closed.     A newsletter is a way to promote library activities, new arrivals, and special  programs and exhibits. 

 Newsletters are a highly visible , low risk, low cost  , way to communicate with patrons who use the library. It is also a great way to grab the attention of the marginal user.

  The discussion about starting a newsletter are few. Will it be paper or online ? How frequently do you want your newsletter out? Should it be monthly, weekly, bi weekly? That depends largely on who is writing the newsletter, and the amount  of time that the person or group of persons have.

  Once the determination is made on frequency, then the discussion is to figure out format. What will you include?

   Promoting the libraries resources is just one thing to include.  These can be lists of new titles, or titles in a certain genre( think special sections like mystery, biography, cook book, science fiction, ect) Provide full title , author, and call number  so the patrons can use the newsletter to come to the library to get the desired item.

   Also newsletters can promote new devices ( nooks, kindles, ebooks)  which can be borrowed by the patrons.  Articles of new features to the library is a great way to introduce them to patrons ( Wireless, online card catalog, online databases)

  Discussion of library issues is also common in Newsletters,  Promoting library programs, and events is a great idea- advertise workshops, speakers, and exhibits to bring patrons into the library.

   All in all, the newsletter helps the community and beyond learn about the many opportunities and information  available at the library!

To Do List & Folder System

     I have a new thing I am doing and it seems to be working  really well for me. I thought it might work for others so I am sharing here.  When I revise my The Organized Librarian, I will have to include it. Anyway I am getting tasks accomplished accurately and on time.

      Here is what  it looks like. I take  my to do list ( this is my Master list or it could be  from a daily or weekly list. ( Does any one like weekly lists as opposed to Daily lists?) 

     Back to topic:  From My Master list I take a big project with a due date.   I then take a file folder and put a sticky note on the tab to indicate the name of the project.

     Next comes a piece of lined paper. I will write the steps that need to be completed to accomplish the project. At times I may date a segment to be done by.

   Then each day , I spend time doing something on the list. When the segment/ sections is done I cross it off and go on to the next step.

  I find this system works really well on large projects. I can pullout a folder  and do some work on ti . At the end of the day, it goes in my daily stack sorter. This is where I keep the current projects I an working on ( It keeps my desk neat and my focus on what is needed to be done.
  I have been using this for annual reports, volunteer teas, and  thank you letters.   Let me know your thoughts if you try this- I feel really good about my list when working this way.

Wow Library- Interactive Library Webstie

  WowLibrary is a new tool that can be used by libraries ( Mostly public)   to encourage their readers.  This site  provides libraries  with a weekly email or rss feed  on the library's newest books.   This site showcases the latest arrivals and lets patrons scan through  titles to see what is new.

  Patrons and readers can sign in using their email to see if their library participates in this service.  Librarians who want to have this service can ask Friends  groups or other community groups to sponsor WowLibrary so that users can be in touch with  the latest at the library.  ( The fee depends on the number of patrons affiliated with the library.)

  This service makes the library more visible. The newsletter that is sent out weekly can be customized easily.  It can include links to reviews, previews, and the catalog. It also allows librarians to feature upcoming events and programs.

Check on WowLibrary to see samples of what the weekly email looks like.  The e-newsletter shows covers, descriptions , and ratings. Patrons can visit the newsletter and then link to place items on hold. There are about 20 top choices. The site also directs patrons to additional pages of new items.

  WowLibrary

Publicity for Public Library Programs

  When  we are thinking  of publicity for the library and its programs , we need to  be customer ( patron) orientated.  We are selling the library and its programs.

  Our goal is to get the word out about the library in general or on a specific programs.  We need to deliver a clear message about what is new and exciting .

  Our  focus should be on  free ways to promote and inform  the public . 

Some ideas to consider:

1. Establish  favorable press relations with the local media so as to get news of the library and programs out on a regular basis,  ( Think daily, weekly newspapers and publications- shoppers, arts news, , also local radio stations)

2. Represent the library by participating in community groups, planning committees,  and other organizations  to establish the library as a player in community  growth.

3. Develop an identity and image. ( Think Logo,  slogan)   Communicate  library goals  and  mission to the community. Know what you have to offer and continually  be on the look out for ways to  tell / show/  what the library can do for the community!

  This is an important topic, so I will continue to think about library publicity  , learn more, and write more,
  What are your ideas on libraries and publicity? I would love to hear from you!